Programme:
Business
Growth through Strategic Innovation
Instructor:
Dr.
Chris van der Hoven
School of Management, Cranfield
University, UK
Date:
18 October 2012
Venue:
Berjaya Times Square Hotels &
Resort, Kuala Lumpur
Time:
9.00
am – 5.00 pm
Programme Administrator:
K-Pintar
Sdn. Bhd.
Topics:
A managed innovation process - combining non-traditional and traditional approaches to business strategy
Strategic alignment - Garnering internal support
Industry foresight - understanding emerging trends
Customer insight - understanding articulated and unarticulated customer needs
Core technologies and competencies - leveraging corporate assets
Organisational readiness - the ability to take action
Disciplined implementation - from inspiration to business impact
Sustainable innovation - a platform for on-going competitive advantage
Topics:
A managed innovation process - combining non-traditional and traditional approaches to business strategy
Strategic alignment - Garnering internal support
Industry foresight - understanding emerging trends
Customer insight - understanding articulated and unarticulated customer needs
Core technologies and competencies - leveraging corporate assets
Organisational readiness - the ability to take action
Disciplined implementation - from inspiration to business impact
Sustainable innovation - a platform for on-going competitive advantage
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