15 January 2013

Business Growth through Strategic Innovation




Programme:
Business Growth through Strategic Innovation

Instructor:
Dr. Chris van der Hoven
School of Management, Cranfield University, UK

Date:
18 October 2012

Venue:
Berjaya Times Square Hotels & Resort, Kuala Lumpur

Time:
9.00 am – 5.00 pm

Programme Administrator:
K-Pintar Sdn. Bhd.


Topics:

A managed innovation process - combining non-traditional and traditional approaches to business strategy

Strategic alignment - Garnering internal support

Industry foresight - understanding emerging trends

Customer insight - understanding articulated and unarticulated customer needs

Core technologies and competencies - leveraging corporate assets

Organisational readiness - the ability to take action

Disciplined implementation - from inspiration to business impact

Sustainable innovation - a platform for on-going competitive advantage

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